Data Protection

We attach maximum importance to protecting your data and safeguarding your privacy. Therefore, we provide information below regarding collection and use of personal data while using our website.

Anonymous data collection
You can visit our websites without having to provide any personal details. We do not save any personal data in this connection. In order to improve our offer, we evaluate only the statistical data, which does not allow any inference of your personal details.

Collection and processing while using the contact form
When using the contact form, we collect personal data (particulars of personal or objective relationships of a particular or definable natural person) only within the scope provided by you. We use your email address only for processing your request. Your data is deleted subsequently if you do not approve of the further processing and use.

Collection, processing and use of personal data
We collect personal data (particulars of personal or objective relationships of a particular or definable natural person) only within the scope provided by you.
Your personal data is processed and used for completing and processing your order and also for processing your requests.
After the contract is processed completely, all the personal data is first saved taking into account the retention periods under fiscal and commercial law and then deleted after the expiry of the deadline, if you have not approved of the further processing and use.

Use of the email address for sending the newsletters
Irrespective of the contract execution, we are using your email address exclusively for advertising purposes for sending the newsletter, provided that you have given your consent.
Your consent declaration is given below:

” Subscribe ” .

You can use the corresponding link in the newsletter or send us a message to unsubscribe the newsletter anytime; the relevant contact details can be found in our Disclaimer.
Your email address will then be deleted from the mailing list.

Forwarding personal data
Your data is not forwarded to third parties without your explicit consent. Only our service partners, which we require for handling the contractual relationship, are excluded from this. In these cases, we strictly adhere to the specifications of the Federal Data Protection Act. The scope of the data transfer is restricted to a minimum.

Cookies
Our websites use so-called cookies at several places. Cookies are small text files, which are stored on your computer and which your browser saves. They help to make our offer more user-friendly, effective and reliable. In addition, cookies allow our systems to identify your browser and offer you services. Cookies do no contain any personal data.

Using the Remarketing or “Similar target groups” function of Google Inc.
The supplier uses the Remarketing or “Similar target groups” function of Google Inc. (“Google”) on the website. The supplier can use this function to specifically approach the visitors of this website with advertisements by running personalised, interest-related advertisements for visitors of the supplier’s website if they visit other websites in the Google Display network. Google uses so-called cookies for analysing the website usage, which forms the basis for developing the interest-related advertisements. For this, Google saves a small file with a numerical sequence on the browsers of the website’s visitors. This number is used to record the visits to the website as well as anonymised data about the website usage. Personal data of the website’s visitors is not saved. If you subsequently visit another website in the Google Display network, pop-ups are displayed to you, which are likely to take into account previously accessed product and information fields.
You can permanently deactivate the use of cookies by Google by following the link given below and downloading and installing the plug-in provided there:
https://www.google.com/settings/ads/plugin?hl=de

Alternatively, you can deactivate the use of cookies by third=party suppliers by calling the deactivating site of the network advertising initiative on http://www.networkadvertising.org/choices/ and implementing the additional information for Opt-Out mentioned there.
Additional information regarding Google Remarketing as well as the data protection declaration of Google can be viewed on:
http://www.google.com/privacy/ads/ 

Using the Remarketing function of ExactTarget
We use the Remarketing function of the email service provider ExactTarget, Inc. 20 North Meridian Street Suite 200 Indianapolis, Indiana 46204 USA (“ExactTarget”). Cookies are used if you have agreed to receiving our newsletter and visit our site via a newsletter. This allows us to understand the effectiveness of our newsletter, e.g. whether you have opened an email or which part of the newsletter was especially interesting.

In addition, ExactTarget uses so-called Web Beacons in the majority of the emails sent by ExactTarget. Web Beacons (also known as ClearGIFs or web bugs) are small graphics (approx. 1×1 GIF files), which are used on websites or in HTML emails, among other things, to grant the website users a better understanding of the interaction of the users with the website. Web beacons have the same function as the cookies, but the user cannot see them. Web Beacons can be used to particularly obtain information whether the email was obtained and whether the system of the user is capable of receiving HTML emails. No personal data is obtained using the Web Beacon.

If you do not wish to receive any email notifications with Web Beacons, you can also receive your emails in text format (not in the HTML format) optionally. Web Beacons are used together with cookies. You can thus prevent the use of Web Beacons by not installing the cookies through a corresponding setting of your browser software. However, we would like to bring to your attention that you may not be able to use all functions of our website entirely in this case.

You can use the following links to find out how you can manage the cookies in the most important browsers (also deactivate them among other things):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: http://windows.microsoft.com/de-de/windows-vista/block-or-allow-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: http://support.apple.com/kb/ph5042 http://www.apple.com/de/privacy/use-of-cookies/

Using Google Adwords conversion tracking
We use the online advertising service “Google AdWords” and conversion tracking within the scope of Google AdWords. Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you click an advertisement run by Google, a cookie for the conversion tracking is saved on your computer. These cookies have a limited validity, do not contain any personal data and thus do not help in personal identification.
If you visit specific webpages of our website and the cookie has not yet expired, Google and we can identify that you have clicked on the advertisement and were forwarded to this page.
Every Google AdWords customer receives a different cookie. Thus, there is no option that cookies can be tracked via the websites of AdWords customers.
The information that is obtained with the help of the conversion cookie helps to generate conversion statistics for AdWords customers, who have decided on conversion tracking. Here, the customers find out about the total number of users who have clicked on their advertisement and were forwarded to a site provided with a conversion tracking tag. You however do not receive any information which can be used to identify users personally.
If you do not wish to take part in the tracking, you can disagree to this use by not installing the cookies through a corresponding setting of your browser software (deactivation option). You are then not included in the conversion tracking statistics.
For additional information as well as for the data protection declaration, please visit: http://www.google.de/policies/privacy/

Use of etracker
Data for marketing and optimisation purposes is collected and saved on these webpages using the technologies of etracker GmbH (www.etracker.com). User profiles can be created from this data under a pseudonym. Cookies can be used here. Cookies involve small text files, which are locally saved in the cache of the Internet browser of the user visiting the webpages. Cookies allow the identification of the Internet browser. Without an explicit approval by the relevant person, the data collected with the etracker technologies is not used to personally identify the visitors of this website and is not merged with the personal data of the carrier of the pseudonym. To guarantee this exclusion from data storage, you can set an opt out cookie in your browser from the following link: http://www.etracker.de/privacy?et=umbcr3

Use of Google Analytics
This website uses Google Analytics, a web analysis service by Google Inc. („Google“). Google Analytics uses so-called “cookies”, text files, which are saved on your computer and which allow analysing the use of the website by you. The information generated by the cookie about your usage of this website is generally transferred to a Google server in USA and saved there. If IP anonymisation is activated on this website, your IP address is however abbreviated by Google in advance within the member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The complete IP address is transferred to a Google server in USA and abbreviated there only in exceptional cases. Google shall use this information on behalf of the operator of this website to evaluate your website use, to compile reports about the website activities and to provide additional services associated with the website use and Internet use as against the website operator. The IP address transferred from your browser within the scope of Google Analytics is not consolidated with the other data by Google. You can prevent cookies from being saved through a corresponding setting of your browser software; however, we would like to bring to your attention that you may not be able to use all the functions of this website entirely in this case. In addition, you can prevent the recording of data (including your IP address) generated by the cookie and based on your website use in Google as well as the processing of this data by Google by downloading the browser plug-in available on the following link and installing it [http://tools.google.com/dlpage/gaoptout?hl=de].

Using Facebook plugins
Plugins of the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), are used on these webpages.
If you invoke webpages of our Internet presence, which are provided with such a plugin, a link is established with the Facebook servers and the plugin is displayed on the webpage through a notification to your browser. Which of our webpages you have visited is transmitted to the Facebook server. If you are logged in on Facebook, Facebook allocates this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the “Like” button, entering a comment), even this information is allocated to your Facebook account, which you can only prevent by logging out before using the plugin. If you do not want Facebook to assign all acquired information to your Facebook profile immediately, you must either log out of your account before visiting our site or must use add-on provided by Facebook for your browser http://webgraph.com/resources/facebookblocker/. In this manner, you can block the loading of Facebook plugins.
Other information about the collection and usage of the data by Facebook, about your relevant rights and options for protecting your privacy can be found in the Data Protection information of Facebook.

Using the Google “+1” button
On these webpages, the “+1” button of the social network Google Plus of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereafter referred to as “Google”) is used. If you invoke a webpage of our Internet presence, which is provided with the “+1” button, a link is established with the Google servers in the USA, and the button is displayed on the Internet page through a notification to your browser. Here, your IP address as well as the information, as to which of our Internet sites you have visited, is forwarded to the Google server. This is independent of whether you have registered with or are logged in on Google Plus. Data is transferred even in case of users who are not registered or logged in on these sites. The “+1” button is not used to record your visits on the Internet. When displaying a “+1” button, Google does not permanently log your browser history and also does not analyse your visit to a page with “+1” button in another manner. Google saves the data of your visit for about two weeks for system maintenance and troubleshooting purposes. However, this data is not structured as per the individual profiles, user names or URLs, and is also not forwarded to us.
Moreover, if you are a member of Google Plus, and if your are logged in on Google Plus during the period in which you use the plugin, the information collected about your website visit is linked to your Google Plus Account and disclosed to other users. Even in case of interactions, which are possible with various Google plugins, the corresponding information about you is collected and transmitted to Google and stored there. For an overview of the different types of Google plugins, log on to:
https://developers.google.com/+/plugins

If you have made your profile publically accessible in the Google Plus settings, your “+1” can be superimposed by Google as information together with your profile names and your photo in Google services, e.g. in search results or in your Google profile, or at other places on websites and advertisements on the Internet. If you do not want Google to allocate the collected information directly to your Google Plus profile, you must first log out of Google Plus before visiting our site.
Other information about the collection and usage of the data by Google, about your relevant rights and options for protecting your privacy can be found in the Data Protection information of Google: www.google.com/intl/de/+/policy/+1button.html.

You have an option to prevent downloading Google plugins by installing corresponding add-ons in your browser.

Using Addthis plugins
On these Internet sites, “Addthis” plugins are used, which are provided by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA; hereafter, they are referred to as AddThis LLC. With the “Addthis” plugin, the AddThis LLC enables the use of so-called sharebuttons with which one can recommend the individual webpages on the Internet via social networks or save them with different bookmarking services. You can view the different Addthis logos, which contain the plugin, at the following link: https://www.addthis.com/get/sharing
If you invoke webpages of our Internet presence, which are provided with such a plugin, a link is established with the AddThis servers in the USA and the plugin is displayed on the webpage through a notification to your browser. Here, your IP address as well as the information, as to which of our Internet sites you have visited, is forwarded to the AddThis server. In this respect, cookies are used. Cookies involve small text files, which are locally saved in the cache of the Internet browser of the user visiting the webpages. Cookies allow the identification of the Internet browser. The AddThis LLC generates anonymised user profiles from this data. It serves in adapting online offers to the respective requirements even better.
Log on to www.addthis.com/privacy/privacy-policy for more information on the collection and processing of the data transmitted through the AddThis LLC.
You can always object to the data collection and saving through AddThis LLC with future effect by setting a so-called “Opt-Out-Cookie” on the site www.addthis.com: http://www.addthis.com/privacy/opt-out.
You have an option to prevent downloading Addthis plugins by installing corresponding add-ons in your browser.

Using Twitter plugins
The functions of the Twitter service are integrated on our website.
Twitter is a social media portal of the company Twitter Inc.,795 Folsom St., Suite 600, San Francisco, CA 94107, (USA).
We use Twitter plugins. If you invoke a corresponding website that has such a plugin, the data is exchanged with the Twitter servers located in the USA.
Even in case of interactions, which are possible with various Twitter plugins, the corresponding information about you is collected and transmitted to Twitter and stored there.
Moreover, if you are a member of Twitter, and if your are logged in on Twitter during the period in which you use the plugin, the information collected about your website visit is linked to your Twitter account and disclosed to other users.
If you do not wish that Twitter links and combines the information with the data of your Twitter account, you must log out from Twitter before visiting our website.
Log on to https://twitter.com/privacy for more information on the collection and use of data through Twitter.

Using Pinterest plugins
On these webpages, plugins of the social network, Pinterest, are used, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”).
You can view the different logos which contain the plugin (e.g. “Pin-it-Button” or the “P″-button), at the following link: http://business.pinterest.com/pin-it-button/
If you invoke a corresponding website of our Internet presence, which contains such a plugin, a link between your computer and the servers of Pinterest is established, and the plugin is displayed on the Internet page through a notification to your browser. Here, your IP addresses as well as the information, as to which of our webpages you have visited, is transmitted to the Pinterest server in the USA. This is irrespective of whether you are registered with or logged in on Pinterest. Data is transferred even in case of users who are not registered or logged in on these sites.
Moreover, if you are a member of Pinterest, and if you are logged in on Pinterest during the period in which you use the plugin, the information collected about your website visit is linked to your Pinterest account and disclosed to other users. Even in case of interactions, which are possible with various Pinterest plugins, the corresponding information about you is collected and transmitted to Pinterest and stored there.
If you do not wish that Pinterest links and combines the information with the data of your Pinterest account, you must log out from Pinterest before visiting our website.
Log on to https://about.pinterest.com/de/privacy-policy for more information on the collection and use of data through Pinterest.

Information, correction, blocking and deletion of data
At all times, you have the right to free information about your saved data as well as the right to correction, deletion and blocking of the same. Please contact us if required. You will find the contact details in our Legal Notice.

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